The Truth About Why You Can’t Change

Why Willpower Fails and How to Create Change that Lasts.

Studies show that over 94% of New Year’s resolutions fail by February. Why? Because we fundamentally misunderstand how habits work and the science create lasting change.

Many productivity gurus advocate for the “Goggins” approach: wake up, hit your goals, no excuses. While this may work for a select few, it’s unrealistic and unsustainable for most of us.

I once fell victim to this toxic productivity mindset. Every night, I’d promise to wake up and be perfect: get up at 5 AM, run, meditate, take a cold shower, read, work – the whole nine yards. Reality? I’d start strong, but inevitably find myself snacking and scrolling social media for hours by day’s end. This cycle of sporadic success followed by crashes left me feeling defeated and undisciplined. After months of repeated failure, I realized something needed to change. That’s when I delved into the science of habit formation, determined to find a sustainable approach to personal growth. What I discovered transformed not just my habits, but my entire perspective on change.

The willpower myth

Just like a muscle, willpower is a finite resource. You can only lift so much weight before you need to set the dumbbell down. However, just as muscles grow stronger with each rep, our capacity for discipline increases with practice. Our brains are neuroplastic, capable of adapting to new behaviors. In this article, you’ll learn how to strategically allocate your mental energy, conserving discipline for the behaviors that matter most. But remember, just as you can’t sculpt a six-pack overnight, you can’t instantly build a mountain of self-discipline.

How to build sustainable habits

If you’re trying to build muscle, you don’t just focus on lifting weights. You optimize your sleep, nutrition, supplementation, and workout routine to maximize muscle growth. Similarly, cultivating discipline involves more than sheer willpower. It requires implementing various tools and processes to accelerate your personal growth. Just as muscle growth occurs when you push beyond your comfort zone, discipline strengthens when you challenge yourself. It’s supposed to be difficult—that’s how you know you’re making progress.

Learn below how to build sustainable habits:

1. Start small

Building discipline is a gradual process. The key? Start small.

In his book The Compound Effect, Darren Hardy states that huge rewards come from small, consistent choices. These minor adjustments compound over time, leading to significant, lasting success.

When creating a new habit, resist the urge to go all in at once. This is a recipe for burnout and failure. Instead, focus on two or three new habits you’d like to install. If you want to run a marathon, you don’t start by running 26 miles on day one. You work your way up gradually. All athletes know that pushing too hard can set back their training. You don’t want to injure yourself and impair your progress.

This was a particular struggle for me. I wanted to implement 20 new changes overnight. After repeated failure, I decided I needed to try a different approach. Rather than trying to overhaul my life overnight, I started implementing small changes. One of my goals was to build muscle. Rather than going the gym for 1 hour seven times a week, I started small. I began working out three times a week, listening to my body and giving myself room to breathe. After each week, I would add something to push myself. I gradually increased to exercising six days a week and implementing more advanced training protocols. Starting small is essential for long-term success. Respect your body and its limits.

2. Create supportive environments

Your environment plays a crucial role in habit formation. If your surroundings aren’t conducive to your goals, you’re setting yourself up for failure. Design your environment to support your objectives.

For instance, if you’re aiming to eat healthier, stock your pantry with nutritious options and remove tempting junk food. If you want to hit the gym in the morning, lay out your workout clothes the night before. These small environmental tweaks can significantly impact your ability to stick to new habits.

3. Habit stacking

In Atomic Habits, James Clear introduces the concept of habit stacking—linking a new habit to an existing one. It’s easier for your brain to connect a new process to an established one than to start from scratch.

Routines are the perfect example of habit stacking. Consistent routines reduce mental energy expenditure and decision fatigue. This is why some successful people eat the same meals and wear the same clothes every day. Pick things from your day that you can keep consistent to reduce cognitive friction. For me, I keep the same morning and evening routine.

By creating these routines and stacking habits, you make it easier for your brain to adopt new behaviors and stick to them long-term.

Overcoming common obstacles

1. Stop overthinking

One of the biggest hurdles in forming new habits is overthinking. Avoid wasting energy dreading tasks. Consider these two scenarios:

  1. Spend your workday anxiously anticipating your upcoming gym session, decreasing productivity and increasing stress.
  2. Focus on work, then summon the energy for the gym afterward.

The second option is far better for your mental health, productivity, and overall success. A Harvard study revealed that the average person spends 47% of their time thinking about something other than their present task. Imagine how much more productive you’d be by focusing solely on the task at hand. Train yourself to stay present in structured environments. Don’t let the anticipation of action paralyze you. Instead, act without overthinking. Let yourself feel the emotion, recognize it, then let it go. Don’t hold on to it. Excessive stress harms your body and hinders your progress. This takes practice and might feel impossible at first, but keep at it and you’ll make progress.

2. Embrace failure

Treat failure like a scientist. Examine it, study it, and figure out why it happened. Develop strategies for getting back on track when you falter. Use every failure and obstacle as a learning experience. Don’t let it defeat you. You are stronger than your setbacks. Aim to never miss two days in a row. Ask yourself:

  • What’s my plan if I miss a day?
  • How can I prevent this from recurring?
  • What lessons can I draw from this experience?

I used to struggle immensely with failure. If one thing went wrong, I’d give up on the entire day or week, waiting for a fresh start on Monday. But this approach lets your poor impulses win! Instead, pick yourself up after each stumble. Every time things don’t go as planned, you have two choices: to give up or to keep going. What are you going to choose? Embrace these moments. You’ll never achieve your goals if you keep giving up at the first sign of difficulty. Stop aiming for perfection and start aiming for progress.

Key Mindset Shift: Every setback and obstacle is a learning opportunity. Most successful people and companies have faced significant challenges. The key is pushing through hard times and not giving up.

The power of motivation

While motivation shouldn’t be your sole driving force, it can be a powerful tool to help maintain discipline. However, having sources of motivation can help you to push through the challenges that accompany change.

A strong “why” can help you push through almost any “how.” Ask yourself:

  1. Why is achieving this goal important to me?
  2. How will accomplishing the goal affect my life?
  3. What would my life look like if I didn’t make this change?
  4. How does this goal contribute to the long-term vision for my life?
  5. Who am I becoming by pursuing this goal?

Write these answers down. Post them somewhere you can see them. Read them out loud daily. Internalize them. Hardwire them into your brain.

Visualize your progress as building a new path through your brain. The more you walk that path, the easier it becomes. Eventually, the new behavior becomes your default choice. Progress takes time. It won’t happen overnight. Stay consistent and continue walking the path to your goals.

Give yourself time

Don’t expect immediate results. Research from the European Journal of Social Psychology shows that it takes between 18 and 254 days to form a new habit, with an average of 66 days (about 9.5 weeks). Prepare yourself for cognitive friction. Eventually this habit will become an automatic process, it’s just going to take time. The only way to get there is to persevere through the hard times.

Remember:

  • The initial weeks are often the toughest
  • Early stages aren’t meant to be easy
  • Perseverance leads to satisfaction
  • If it were easy, everyone would do it
  • Progress is never linear

Focus on today

Instead of getting overwhelmed by long-term goals, focus on optimizing today. Ask yourself: “How can I have the best day possible today?” Don’t think about exercising daily for the rest of your life. Just focus on today and stop worrying about tomorrow.

I found this approach particularly helpful. When I set goals, I always made “90 Day Transformation” protocols, or “transform your life in a year.” While this approach may work for some, I would always get overwhelmed after day 1. I would think about going through the same discomfort every day for weeks–the discomfort of exercising, reading, eating healthy, etc. Switching to just thinking about the present and optimizing today helped me to save time and prevent fatigue.

Conclusion

Creating lasting change is about more than just willpower. It requires understanding how habits form, creating supportive environments, starting small, and staying consistent over time. Remember:

  1. Change is about creating systems, not just exercising willpower
  2. Start small and build gradually
  3. Create an environment that supports your goals
  4. Understand your triggers and motivations
  5. Be patient and persistent
  6. Learn from setbacks instead of being discouraged by them
  7. Stay connected to your “why”
  8. Celebrate your wins
  9. Selectively use your willpower
  10. Track your progress

Change is possible! By understanding how habits work and implementing these strategies, you can create positive changes that last. The journey may be challenging, but the results are worth it. You have the power to transform your life, one small habit at a time.